Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics by Thomas Tullis, William Albert

Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics Thomas Tullis, William Albert ebook
ISBN: 0123735580, 9780123735584
Publisher: Morgan Kaufmann
Format: pdf
Page: 318

Web analytics mainly deals with collecting, measuring, analyzing and reporting the data on presentation components. Tullis, Thomas, and William Albert. 9781457167614 - UX/UI Bibliography - Read and discover the world of user experience with this Safari Books Online bibliography. He recently coauthored (with Tom Tullis) the first ever book on usability metrics, Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics , published by Elsevier/Morgan Kauffman in 2008. In this paper, I introduce the key business process steps in designing a web analytics strategy for an online platform. 'remote unmoderated task-based usability testing'. Thomas Tullis, William Albert 2008. Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics. However we can get a rough idea of their overall satisfaction by “connecting the clicks” user did on the site and other key metrics like time spent on site, conversion ratio etc. Journal of Usability Studies 2 (3) (May): 112-132. At UserZoom we have spent over nine years helping brand companies and their expert UX teams manage and conduct Online Usability Testing, a.k.a. We are considered a pioneer for this unique remote survey solution and have used and . Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics – by Tom Tulis & Bil Albert. 9 - Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics. This is by far the best and most comprehensive book I have found about measuring usability. Amsterdam: Elsevier/Morgan Kaufmann, 2008.